Why is Big Data Analytics the Key to Stay Ahead of Competition?

No matter what type your business is, data analysis always plays a vital role in providing you a competitive edge and bring innovation in the way you do your business. Collating data to discover new business opportunities and meet customer expe [...]

Apache Hadoop vs Apache Spark: Two Popular Big Data Frameworks Compared

The term Big Data has created a lot of hype already in the business world. Chief managers know that their marketing strategies are most likely to yield successful results when planned around big data analytics. For simple reasons, use of big da [...]

7 Tools for Successful Big Data Analytics

Data collection and analytics have always been crucial to chief business managers’ capability of making right business decisions. But unlike past, databases now have data with high volume, velocity, and veracity. Going by a big data infographic [...]

Big Data Retail Merchandising Strategy for SMBs

Retail merchandising strategy is paramount for small and medium sized retailers to boost sales of their products. It’s imperative to explore every corner of business strategy landscape to survive tough competition. For example, determining the [...]

How Will Big Data Impact Effective Lead Generation for better Conversions?

People are looking for information (read products and services) all across the web. You, as a salesperson might have an offering but the problem is - what are the chances that the person interested in it will find you and reach across to you? Fra [...]